DIY NEW MEDIA: Creating a WWW Presence

3. SEO, Tracking, Marketing

Copyright/Copyleft

Record Keeping

Collect Your Statistics, aka 'stats tracking' – who’s coming to your site, from where?
- these are both free and simple.
  o http://www.hitslog.com/
  o http://www.statcounter.com
Page titles/file organization
Keep track of your accounts, login/passwords, etc.
Accounting

Search Engine Optimization [SEO]:

Metatags: Keywords, descriptions put in the <head> of a page.
- Why? This is what Google ‘searches’ use;
- How? Try a free online metatag generator.

Making Money?

Marketing: Do You Need A Strategy?

The Buzz: New reviews, websites where you are mentioned, overall increased visibility
How you portray yourself visually affects the type of people that will contact you

1. Basics 2.Tags/HTML 3.Records/Details 4.Web 2.0 5.Multimedia