DIY NEW MEDIA: Creating a WWW Presence

4. Online Content: Web 2.0

Blogging

• Used not only for immediate content creation, but also for viewer/creator interaction and feedback as well as for SEO.
  • Free blog software and templates exist and may be easily installed by your host. Additionally, if you just want a blog, you can have your URL forward directly to the blog.
  • Blogging sites: Blogspot, livejournal, etc.
  • Blogging software: WordPress, Moveable Type, etc

Social Networking

• Can be used to reach 2nd, 3rd, and further degree friends and business associates as a free promotional tool.
• Also good for SEO.
• Ex. MySpace, FaceBook, LinkedIn, wammers.ning.com

Other:

Twitter, Flickr, Picasa, GoogleDocs, WE.riseup.net: Various 2.0 technology allowing users to post content for free (or inexpensively), visitors to view content, and both parties to interact with the content. User has significant control over content such as organizing and labeling which allows for better SEO.

RSS Feeds: Aggregated  content